New-customer offer available
Some offers are reserved for first orders or new customers, so check the eligibility before you use one.
Ultra Premium Direct Pet Food for Dogs and Cats
No store ratings yetUltra Premium Direct offers food and other products for dogs and cats, including dry kibble, wet food, snacks, sample packs and pet-care accessories. Its ranges include recipes for puppies, kittens, a
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Compare dry food, wet food, snacks and pet supplies
Browse current offers below and review each deal's terms, eligibility, and end date before checkout.
First Order
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Ultra Premium Direct: 20% Off First Orders of €20 or More
Save 20% on a qualifying first purchase worth at least €20. The offer excludes product reference LOT4LG1205; reveal the code and review the eligible basket before checkout.
Code detailsView savings facts
Code facts
- Discount
- 20% off
- Minimum spend
- €20
- Eligibility
- New customers placing a qualifying first order of €20 or more.
- Restrictions
- Not valid on reference LOT4LG1205; minimum spend €20. May not combine with other promotions.
First Order
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Ultra Premium Direct: €5 Off First Orders of €15 or More
Get €5 off an eligible first Ultra Premium Direct pet-food purchase of at least €15. Reveal the checkout code and enter it in the discount field before paying.
Code detailsView savings facts
Code facts
- Minimum spend
- €15
- Eligibility
- First-time buyers placing a qualifying €15+ Ultra Premium Direct order.
- Restrictions
- First order only; minimum purchase €15. Other offers may not combine.
Pet Food Sub
Ultra Premium Direct: 10% Off Dog and Cat Food Subscription Orders
Save 10% when you subscribe to regular deliveries of Ultra Premium Direct dog or cat food. Choose your recipes and delivery frequency; at least two deliveries are required before cancellation.
Deal detailsView savings facts
Code facts
- Discount
- 10% off
- Eligibility
- Ultra Premium Direct dog and cat food subscription orders on the Dutch storefront.
- Restrictions
- Subscription requires a minimum of two deliveries; can be changed or cancelled after the second delivery. Discount applies through the merchant subscription offer.
Before you choose
What to compare at Ultra Premium Direct
A quick look at the details that can make one offer a better fit for your order than another.
Basket thresholds matter
A spending threshold or savings cap can change the value of an offer. Compare the final total before choosing.
Check eligibility and exclusions
Some savings apply only to selected products, plans, or customers. Check the offer details before checkout.
Ultra Premium Direct shopper reviews
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